{Microsoft’s Windows Phone 7 can gain market-share throughout 2011 and beyond, provided it continues to add capabilities and applications, according to a new research note from IDC. |Much of that potential growth will rely on Microsoft’a expanding Windows Phone 7’s portfolio to CDMA-based (Code Division Multiple Access-based) networks such as Verizon Wireless. The platform is currently available on GSM-based AT&T and T-Mobile. |CDMA phones are expected to arrive in early 2011, ensuring that WP7 devices are available on all four U.S. carriers, thus helping increase device shipments. To bring the platform rapidly to a level of parity with other major mobile platforms, Microsoft will need to deliver several key features in the first quarter of 2011.|Those features include multitasking support, copy-and-paste and increased hardware support for augmented reality applications such as business card scanning. |Released in October, WP7 ends 2010 with over 5,000 apps in its marketplace, a milestone it reached quicker than the Google Android platform, which took almost three times as long to reach the same level. The circumstances for such comparisons are never identical, and Google followed a more gradual and tentative launch for Android compared to Microsoft’s well-orchestrated big-bang approach.|But when compared with the hundreds of thousands of activations per day for Google Android and Apple iOS devices and the hundreds of thousands of applications available for both platforms’ marketplaces, Microsoft may be forced to take a longer-term view on whether Windows Phone 7 will ultimately prove successful. |It is precisely the broad launch and sure-footed execution that allows us to predict long-term success for WP7 at this early stage. Microsoft’s aggressive developer management behind the scenes has been visibly effective in producing a compelling smartphone alternative platform in an otherwise crowded space.}
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